Building Your Platform On A Budget
In a previous post we showed how using someone else's platform for your foundation was a bad idea. Our alternative was to create your own with the help of a professional, but sometimes your budget won't support such a recommendation. …
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Build Your Own Platform
How you build your platform is essential, but often it's importance is overlooked. Sites like WordPress.com (the hosted version), Blogger and Yahoo's site builder make it easy to get a blog up and going in no time at no or …
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The Difference Between Branding and Advertising
The words “Brand” and “Branding” are pretty big buzz words these days. It would seem that the geeks on the Internet Brand and the big guys like Doritos Advertise. So what’s the difference? Why can’t geeks Advertise? Why isn’t Frito-Lay … Continue reading →
Social Media Checklist
I was talking with Katie tonight about her plan as she gets ready to launch her website and her book. As I was "consulting" her (can you consult your wife?) and as I was telling her some things to do, …
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Social Media Web Sites
What is a Social Media website? Easy, a site that lets you interact with the people who matter to you. It could be customers, friends, colleagues, competition, sports teams, celebrities- most often it’s all of the above. In this installment … Continue reading →
Social Media Tools & Applications
Tools are vital for any business. If you use the wrong tool, or the right tool the wrong way, it will have disastrous results. In this installment of my “Band Yourself” series, I’ve taken a minute to put together a … Continue reading →
Listen, Engage and Customer Service
In this installment of the "Brand Yourself" series, we're talking "Strategy". As you begin to think about your social media strategy, you need to understand that if you don't pair your strategy with excellent customer service you will lose. In …
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